Tax, valuation & equity counsel for entrepreneurs who need more than April.
Optimus Associates, Inc. is led by Martin Wong, CPA — PwC-trained, M.S. Taxation, California-licensed — helping small businesses and entrepreneurs with tax, business valuation, entity selection, real estate accounting, and employer equity.
CPA · AICPA · M.S. Taxation · PwC alum (2007) · Walnut Creek, CA
CPA
Licensed in California
PwC
Career start · 2007
MST
Golden Gate University
AICPA
Member
Services
Accounting & tax built around how you actually decide
Four pillars on the homepage — plus employer equity, California residency, and bookkeeping support when your situation needs them.
Valuation
Business Valuation
When ownership changes, financing, estate planning, or equity decisions are on the table, an objective, defensible valuation matters. We gather current operations and historical financials — then document findings you can stand behind.
Private startup & closely held businesses
Buyouts, financing & shareholder equity
Clear, defensible valuation opinions
Tax
Tax Preparation & Planning
Thoughtful preparation and planning for individuals and businesses — so filing season is not the first time tax consequences enter the conversation.
Individual & business returns
Partnership, corporate, gift & estate
Planning for start-ups and established firms
Entities
Business Entity Selection
One of the most important decisions when starting (or restructuring) a business is the choice of entity. We help you weigh protection and tax benefits — and stay compliant from day one.
Sole prop, partnership, C/S corp, LLC
Protection & tax-benefit tradeoffs
Setup guidance and ongoing compliance
Real estate
Real Estate Accounting & Tax
Accounting and tax counsel for investors and operators who need to stay current on opportunities — short-term rentals, exchanges, depreciation strategy, and California residency moves.
Short-term rentals (Airbnb)
1031 like-kind exchanges
Cost segregation · CA residency issues
Employer equity
NQSO, ISO, RSU & ESPP
Startup and tech employees face unique tax timing on stock options and equity grants. Martin helps clients understand exercise, vesting, and sale consequences before they lock in a costly mistake.
California mobility
Move to — or leave — California
Residency rules can reshape your tax picture. Guidance before you move to California, and practical steps to minimize tax exposure when you leave.
Books & systems
Bookkeeping & QuickBooks
Accurate books, QuickBooks setup and staff training, plus remote document management so you can access financial information securely — without in-house overhead.
Optimus Associates, Inc. is located in Walnut Creek, California — accounting, taxes, consulting, and business services for clients who need a principal who has seen complex tax work up close.
Martin Wong
Principal · CPA · AICPA
M.S. Taxation · Golden Gate University
Martin began his career in taxation at PwC in 2007. At PwC he worked in the international tax group, specializing in globally mobile taxpayers. After PwC, he has focused on helping small businesses and entrepreneurs with their taxes and finances. He is a member of the American Institute of Certified Public Accountants and is licensed in California.
Employer equity: NQSO, ISO, RSU, ESPP
Private startup business valuations
Entity selection · RE (STR, 1031, cost seg)
California residency / move-to / leave-CA
How we work with you
Qualified accounting professionals keep your financial records accurate. Bookkeepers can set up and train your staff on QuickBooks or other systems. Technology lets us provide accounting and bookkeeping securely — so you access financial information and business files online, anytime, without the overhead of a full in-house team.
Each business has unique needs. We can create a custom accounting, document management, and storage solution — and stay available for ongoing tax planning as your situation changes.
Free consultation
Ready to talk? Call (415) 500-3010 or email martin@optimuscpa.com for a free consultation — or use the contact form and we’ll be in touch.
Principal attention for Bay Area decisions that have tax consequences
Equity grants, valuations, entity choice, rentals, and California moves are not April-only problems — they need a CPA who has lived in those details.
PwC foundation, entrepreneurial focus
Martin began at PwC in 2007 in international tax for globally mobile taxpayers — then built a practice around small businesses and entrepreneurs who need that same rigor without Big Four overhead.
Credentials that match the work
California-licensed CPA, AICPA member, and M.S. in Taxation from Golden Gate University — depth for equity, valuation, entity, and residency questions that go beyond commodity filing.
East Bay rooted, California-aware
Walnut Creek office serving the East Bay and broader Bay Area — with particular strength on California residency and move-related tax issues.
Free consultation to start
Not sure if the fit is right? Call or request a free consultation. Talk through your situation before you commit — the contact form is the starting point for new clients.
Insights
From the blog
Recent notes on tax planning, compliance, and year-end prep from Optimus Associates.
For years, taxpayers and practitioners have treated the phrase “limited partner” as a potential shield from self-employment tax — but the rules are more nuanced than the label suggests.
A Roth conversion is one of those tax planning strategies that sounds simple on the surface but can reshape long-term tax outcomes when timed with care.
The final quarter of the year has a way of arriving faster than expected. For business owners, a short QuickBooks checklist now can save headaches at filing time.
Answers drawn from published firm facts — no invented savings claims.
Who does Optimus Associates serve?
Small businesses, entrepreneurs, and individuals — especially those navigating employer equity, private-company valuations, entity choice, real estate investing, and California residency moves. The firm is based in Walnut Creek and works with clients across the East Bay, Bay Area, and California.
What are Martin Wong’s credentials?
Martin Wong is a California-licensed CPA and AICPA member. He holds an M.S. in Taxation from Golden Gate University and began his career at PwC in 2007 in the international tax group, specializing in globally mobile taxpayers. He later focused on helping small businesses and entrepreneurs.
Do you help with stock options and employer equity?
Yes. Specialties include non-qualified stock options (NQSO), incentive stock options (ISO), restricted stock units (RSU), and employee stock purchase plans (ESPP) — including tax timing around exercise, vesting, and sale.
Can you help with real estate investor taxes?
Yes. Real estate work includes short-term rentals (Airbnb), 1031 like-kind exchanges, cost segregation to accelerate depreciation deductions, and related California residency considerations for investors who move into or out of the state.
How do I get started?
Call (415) 500-3010, email martin@optimuscpa.com, or request a free consultation through the contact form. New clients start with a conversation — not a portal login.
Where is the office?
Optimus Associates, Inc. is at 925 Ygnacio Valley Road, Suite 206, Walnut Creek, CA 94596. Reach us by phone at (415) 500-3010 or email martin@optimuscpa.com.
Get in touch
Start with a free consultation
Call or use the contact form. We’ll talk through your situation and next steps — professional, timely, and reliable tax and accounting support from Walnut Creek.
Walnut Creek Office
925 Ygnacio Valley Road, Suite 206, Walnut Creek, CA 94596